The way businesses store digital information is changing. For the last decade or so, cloud storage services like Dropbox, Google Drive, Box, and OneDrive have dominated the arena of storing and managing digital assets. But all that’s changing with the advent of digital asset management — aka, DAM.
Digital assets are any branded digital content that’s subject to copyright. This might include logos, videos, social creatives, reports, pitch decks, audio files, or any other content a company produces.
And businesses are creating more content than ever. For example, the average marketing team targets three different audience segments. But it’s not just marketers who need digital assets — sales and operations teams are also dealing with increasing numbers of digital files.
The sheer volume of digital media has many business owners questioning whether their cloud-based storage services still serve their purpose. These systems are based on the logic of a single user creating folders and subfolders in a way that makes sense to them. The problem with this system is that it makes it nearly impossible for colleagues to find the digital assets you so neatly tucked away in a folder.
By contrast, a DAM system — like Playbook — focuses on assets rather than users. With a DAM solution, you can add metadata to files to make them infinitely more searchable — which means no more wasting other people’s time by emailing them asking for assets. Instead, you can use DAM’s advanced search functions to locate your files without hassle. DAM also has collaboration and sharing functions, so you can edit and distribute digital files all from one platform.
In short, DAM software makes it easier to organize, share, collaborate on, and retrieve digital assets. So it’s no wonder businesses are turning away from cloud storage in droves, with the global DAM market expected to grow from $4.2 billion in 2022 to $8 billion by 2027.
If you’re reading this article, it’s probably because you’ve decided to join them by signing up for a Playbook account. Smart move. But now, you may be wondering how to approach the daunting task of transferring your assets from Dropbox to Playbook.
A smooth transfer is essential for ensuring your files are stored in the right place, organized in the right format, and accessible to the right teams. So we’ve put together this handy guide to help you do just that. Let’s get started.
Transferring assets from Dropbox to Playbook
Playbook makes it easy to store and browse your digital assets visually — sort of like a digital portfolio. It even comes with templates to choose from based on your needs, whether you’re creating a pitch or managing multiple projects.
But if you’re worried about how to make the switch, fear not — we’ve also made it possible to transfer your assets painlessly from cloud-based software like Dropbox to your Playbook account.
Follow these step-by-step instructions to declutter your Dropbox and get started with Playbook in minutes.
Step 1: Create a new board in your Playbook
Your Playbook story starts with a board. This is the place your digital assets will call home, so go ahead and create a new board.
Step 2: Click the +Add icon on the top right
Once you’ve got your board, all it takes is the click of a button to start importing your digital assets and harnessing the power of a visual DAM system. You’ll find the “+Add” icon on the top right of your screen.
Step 3: Click on the Dropbox icon in the menu
When you click “+Add,” several options will appear in the drop-down menu. To transfer your assets from Dropbox, click on the Dropbox icon.
Step 4: Select the folders you wish to import from Dropbox
Now, select the files to import from Dropbox, then sit back and relax while Playbook breathes new life into those dusty old Dropbox files you’d forgotten even existed.
Step 5: Imported — and done!
Congratulations! Your files are now ready to be stored, organized, and shared in a whole new way. Welcome to the Playbook universe!
Give your Dropbox files a new lease of life with Playbook
Playbook combines the visual appeal of Pinterest with the organizational power of DAM to bring your Dropbox files back to life.
Not only that, but we’ve also made it super easy to move your digital assets from any platform into your Playbook account and start organizing them right away.
Whether you’re an in-house design team or a freelance designer, sign up to Playbook and wave goodbye to your Dropbox woes.